1974 American Motors Matador Coupe
• One owner local car! With only 56,751 actual miles!
• Recent $4,000 service, new fuel tank, rebuilt carb, new fuel pump, engine rebuild and new aluminum radiator
• AMC’s dramatically restyled two-door Matador for 1974
• Scaled down version of this car appeared in the 1974 James Bond film, “The Man with the Golden Gun”
• NASCAR versions of this model competed in 1974 and 1975, with Mark Donohue and Bobby Allison driving winning Matadors
• Rebuilt 258 CID inline six-cylinder engine (VIN code A)
• Torque-Command three-speed automatic transmission
• Snow White exterior (code A1) and Black patterned cloth and corduroy upholstery (code 431E)
• Power brakes
Remember the flying car in James Bond’s “The Man with the Golden Gun?” We are pleased to offer another example of the 1974 AMC Matador Coupe here at MotoeXotica Classic Cars. This car is a local one that was a one owner since new and it only has 56,751 original miles! It was sold new, right here in St. Louis and it recently received $4,000 in recent service, new fuel tank, rebuilt carb, new fuel pump, engine rebuild and new aluminum radiator.
A subset of the personal luxury market, mid-size coupe demand rose at the tail end of the Muscle Car Era. A new entry in 1974 was American Motors’ Matador Coupe. AMC surprised the industry when it quickly redesigned the Matador coupe, transforming it from stodgy in ’73 to curvaceous in ’74.
Built in AMC’s Kenosha, Wisconsin factory (VIN code 4) in June 1974, this car is finished in its original Snow White (code A1). The car’s paint and trim are in good, original condition while the bodywork is straight and solid. The engine bay is tidy, the AC Delco battery looks good and the chrome bumpers are in very good order.
This Matador rolls on whitewall radials, size 205/75R14 at every corner. Each tire is mounted on a steel wheel topped with factory AMC dog-dish type wheel covers. The tires and wheel covers are all in good, original condition.
Under the hood is a rebuilt 258 CID straight six-cylinder engine, a step up from the base 232 CID I6. Backing the motor is a Torque-Command three-speed automatic transmission, which was sourced from Chrysler, its popular TorqueFlite unit. This car features power brakes as a convenience option.
Inside, the original black (code 431E) cloth and corduroy interior looks fantastic. The front and rear bench seats look new and offer a great contrast to the white exterior. The black carpeting is in very good shape, as is the headliner. The two-spoke steering wheel looks good, while the dashboard and inner door panels are in good, original order. A column-mounted shift lever completes the interior.
The 1974 model year introduced an aerodynamically styled fastback coupe with pronounced “tunneled” headlight surrounds. The Matador coupe was the only all-new model in the popular mid-size car segment, specifically targeting the Chevrolet Chevelle Coupe, Ford Torino Coupe and Plymouth Satellite Sebring. The coupe was designed under the direction of AMC’s vice president of styling, Dick Teague, with input from Mark Donohue, the famous NASCAR driver.
AMC’s styling department had greater freedom because of a decision to design the new Matador strictly as a coupe, without the constraints of attempting to have the sedan and station wagon versions fit the same body lines. Reportedly, Teague designed the coupe's front as an homage to one of the first AMCs he designed, the 1964 Rambler American. This was one of several distinctive elements as the long sloping hood was set off by deeply tunneled headlamps between a broad grille with turn signal lamps resembling driving lamps.
The forward edge of the hood was part of a character crease line that went completely around the middle of the car and continued across the rear end. The coupe's doors were extra-long and featured frameless glass. The distinctive B-pillars and the quarter side windows sloped with the roof line. The combination of a very long low hood and a tall short rear deck enhanced the coupe's wind-shaped look. The new coupe featured a totally unique design to avoid the massive, blockish look. The bodywork flowed underneath the coupe’s broad grille with tunneled headlamps in the rear with an uninterrupted design with the four round taillamps and indented license plate area while the bumpers were free standing with only rubber gaiters concealing the retractable shock absorbers.
Many were amazed that AMC came up with the fast, stylish Matador, considering the automaker's size and limited resources. The Matador coupe stands out as one of the more distinctive and controversial designs of the 1970s after the AMC Pacer and was named “Best Styled Car of 1974” by Car and Driver magazine. A Popular Mechanics survey indicated “luscious looks of Matador coupe swept most owners off their feet” with a “specific like” listed by 63.7 percent of them for “styling.”
Sales of the coupe were brisk with 62,629 Matador coupes delivered for its introductory year (August 1973 thru December 1974, Long Year), up sharply from the 7,067 Matador hardtops sold in 1973. This is a respectable record that went against the drop in the overall market during 1974 and the decline in popularity of intermediate-sized coupes after the 1973 oil crisis. In 1974, the coupe outsold four-door Matadors by nearly 25,000 units.
Coupe competition to this Matador in 1974 included Chevrolet’s Chevelle, Ford’s Torino, Plymouth’s Satellite Sebring and Pontiac’s Le Mans.
If you’re looking for your first classic car, or if you’re after an eclectic-looking but good driver, you should stop by MotoeXotica Classic Cars today to check out this 1974 Matador Coupe. Its styling turns heads and people will want to know what it is.
This car is currently located at our facility in St. Louis, Missouri. Current mileage on the odometer shows 56,751 miles. It is sold as is, where is, on a clean and clear, Missouri title and is still included with the original 1974 Missouri title from the original owner.
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