Honda®’s Ranchers® are the best-selling all-terrain vehicles in America—and the world. What makes us the best? Because we’re always improving—for 2014. we’ve made big improvements in just about every area: performance, comfort, function and style.

We started with our powerful longitudinally mounted 420cc liquid-cooled engine, and took it one step further by improving its fuel efficiency. Then we wrapped that engine in a stronger, all-new double-cradle steel chassis. On top of that, we increased the suspension stroke front and rear for better ride comfort, improved handling, and increased maneuverability.

And of course only Honda® offers so many transmission choices: Choose from our semi-automatic foot-shift manual transmission, our Electric Shift Program (ESP) for push-button shifting, or our exclusive fully Automatic Dual Clutch Transmission (DCT).

In addition to those great features, the all-new 2014 Ranchers® feature a thicker, softer seat for increased comfort, and we optimized our Electric Power Steering (EPS) so you can get even more done.

We wrapped all of this Honda® technology in rugged new bodywork that not only looks good, but offers increased protection from the elements. They’re even available in two all-new color options: our exclusive Honda Phantom Camo® and Orange, in addition to Red and Olive.

With seven new models in the lineup, there’s a Rancher® with just the right combination of features for your needs and adventures!

The convenience of push-button shifting with the rugged design of a conventional ATV transmission—that’s what you get with Honda®’s exclusive Electric Shift Program (ESP). Just push one button to upshift and one button to downshift. It’s a big plus when you’re wearing heavy work boots or overshoes, or riding in mud or snow. An added benefit: you get genuine compression braking for better control when operating in steep terrain.

Easy to read and full of the information you want, in addition to the standard gear position indicator, speedometer, odometer, trip meter, and hour meter you now get readouts for fuel level, clock, water temperature, speed and Honda®’s “maintenance minder” system to help remind you when it’s time to have your ATV serviced.

More powerful alternator output means your Rancher® can power more accessories, like our Honda® Genuine winch or heated grips. Depending on the specific Rancher® model, output increases up to 21 percent, to a full 481 watts.

By using new, sealed bearings in the steering knuckles, we’ve increased durability. This is particularly important when riding through mud, in wet weather, or operating in snow.

Being able to count on crisp performance and starting under any conditions is a must for anyone who depends on their ATV. Thanks to Honda®'s Programmed Fuel Injection (PGM-FI)—featuring a 34mm throttle body, 12-hole Denso injector, and a new oxygen sensor that allows the fuel mapping to instantaneously adjust to any riding condition —the Rancher® not only ensures trouble-free operation in the cold and at varying altitudes, it reduces emissions and enhances fuel economy.

Recommended for riders 16 years of age and older. Honda® recommends that all ATV riders take a training course and read their owner's manual thoroughly.